Shifting the innovation paradigm in the Dutch Healthcare market
Market Conversations
Challenge
As one of the largest healthcare insurers in the Netherlands Menzis is challenged to keep the quality standard of the Dutch heathcare high and at the same time affordable. Solving this problem in isolation is no longer an option. Menzis has decided to reach out to its eco system and involving them as partners in finding solutions. Menzis starting with its customers.
Approach
By discussing client experiences with Menzis and other customers, insights and ideas are generated that are the basis for real improvements in services and products.
Menzis launched its customer dialogue platform TeamTopZorg.nl. Main objective of the platform is to innovate the Menzis product and service offering.
Result
As a result of co-creating with customers pragmatic improvements and genuine innovation have been implemented . Next to these results the customer now also has a direct voice and influence throughout the organization. The community has now over 5000 active members that have become of immense value to Menzis to set the direction in its transformation.
The progress of the implementation of these improvements is actively shared and discussed on the site. This creates, in addition to improved services, increased involvement and also understanding of the complexity in the world of healthcare.
