What is social?

- Nourishing common networks -

Social has many shades. We see ‘social’ as the continuous exposure of organizational activities to the intelligence and contribution of all relevant audiences. We also see ‘social’ as the capacity to nourish wide networks of trust and dedication around a common purpose.

The business literature on ‘social’ is exploding. Here is a small selection:

• Anthony Bradley: The Social Organization
• Sandy Carter: Get Bold
• Dion Hynchcliffe & Peter Kim: Social Business by Design
• Erik Qualman: Socialnomics
• Charlene Li: Groundswell