The Economy of Experiences
—placing individuals at the centre of their social context—Posted on July 19, 2012 by Raul Lansink
Our good friend Albert Boswijk just published a book called the Economy of Experience, reflecting on his lifelong passion. The book provides a broad outline of both theory and practice of value co-creation. In Albert’s words: “It starts by placing individuals at the centre of their social context as well as events that are important to them in the world in which they live”. The book includes references to our work for AEGON and Menzis. Highly recommended! Below you’ll find a short excerpt from the book, that shows a part of our approach in our work for Aegon. Outlined are the three p’s platform, program and process.