For the second time I did a joint session at Picnic with Albert Boswijk, director of the European Centre of Experience Economy. Our topic was Beyond Co-creation (I must admit this title sounds a bit trite..).

Our audience was the usual eclectic mix of students, designers, consultants, software engineers and an occasional marketing or innovation manager. I was pleasantly surprised to notice that compared to last year, people were far more familiar with co-creation. They were more interested in our concrete co-creation experience than in a visionary exposé about its potential virtues. So, in the end, the title was more apt than I presumed.