In an earlier post I introduced the term Communitize, signifying the trend where traditional company codes and structures are gradually submerged in a constant flow of community-driven exchange and collaboration, defying organizational divisions and boundaries.
Communitizing enables organizations to absorb and harness the collective wisdom of their constituencies, increasing their capacity for change and innovation. [...]

In the last couple of weeks I stumbled upon the term ‘Employee engagement’ in some blogposts. The term almost sounds redundant, as one would assume employees are engaged by principle.. Research shows otherwise. Employees apparently are not engaged in their work. In 2007, a study shows that only 21% is truly engaged, implying those who [...]

All projects we undertake with our clients have one thing in common, there are multiple parties involved. Before officially launching the project to all parties, already many people from different companies are involved. When launching a project, the most important group of people are connected as well. This group is the largest, and has therefore [...]

Most co-creation projects incorporate a sophisticated website to be the basis for the mass dialogue that comes with a successful project. Although we always like to think hybrid, mixing cyber conversations with brainstorms in real life, it is definitely of great importance to employ a best-of-breed software platform. It should facilitate your project in the [...]

Communitize.. Typically a verb only a non-native speaker would invent.. Since I (more or less..) coined the term, I guess am free to choose whether communitize is an active or passive verb: Do you communitize or are you communitized? I decided on both. Communitize is something you can actively strive for or it is something [...]