Most co-creation projects incorporate a sophisticated website to be the basis for the mass dialogue that comes with a successful project. Although we always like to think hybrid, mixing cyber conversations with brainstorms in real life, it is definitely of great importance to employ a best-of-breed software platform. It should facilitate your project in the [...]

Communitize.. Typically a verb only a non-native speaker would invent.. Since I (more or less..) coined the term, I guess am free to choose whether communitize is an active or passive verb: Do you communitize or are you communitized? I decided on both. Communitize is something you can actively strive for or it is something [...]

The succes of a cocreation project depends on a wide variety of factors, the incentivation of your community members not being the least important one. We’ve seen many different approaches worldwide, ranging from rewards in hard cash to the more implicit remuneration in the form of awards and public honor. Motivations of audiences may differ [...]

We hear it all over the place since the term Web 2.0 was first coined. Learning 2.0, Government 2.0, Business 2.0, and Whatever 2.0. Everything is 2.0. It refers to changes in the particular domain. The Web matured very fast during a short period of time, and the term 2.0 was used to show the [...]

We like to think that we can easily change things in the world. That’s no surprise, Barack Obama makes the Americans believe it can be done, and with the Wisdom of Crowds in mind, many think that crowd-sourcing can easily be applied and be used to change things in the world, that haven’t seem to [...]

The topics on social media and social networks are numerous. Social and the power of a large group of users cannot be underestimated. There is even a book titled “The Wisdom of the Crowds”, with the sub-title “Why the Many Are Smarter Than the Few”. This is a best-seller book published in 2004. Without going [...]

In this era of Word of Mouth, having brand ambassadors proclaiming the virtues of your new & improved product is absolutely essential. But suppose you do not have a pool of ambassadors, what then? Well, you can simply buy them, can’t you? There are numerous intermediaries that offer a database of ‘pioneers’, ‘community leaders’ or [...]

Dialogue is an important aspect of community management. As a community manager, you have to cater to many interests, depending on the objective. First you have the people that are part of the community, you have your client and you have the discussion.  As a community manager you have to make sure the process of [...]

Every self-respecting communications agency nowadays has a Chief Community Officer. The CCO is responsible for the nurturing of a brand community. Every self-respecting brand wants a community of users, aficionados, evangelists and anyone else remotely engaged. The reasoning behind this craving is costs and exposure. What is more convincing then an unsuspected group of people [...]