Needless to say that crowdsourcing with customers is getting big and that many companies are attempting to emulate lighthouse examples as MyStarbucksIdea and Dell Ideastorm. Obviously this is easier said than done. Many initiatives founder after the initial excitement. What makes MyStarbucksIdea work? Upon visiting the MyStarbucksIdea site you will see many ideas that have [...]

We like to think that we can easily change things in the world. That’s no surprise, Barack Obama makes the Americans believe it can be done, and with the Wisdom of Crowds in mind, many think that crowd-sourcing can easily be applied and be used to change things in the world, that haven’t seem to [...]

The topics on social media and social networks are numerous. Social and the power of a large group of users cannot be underestimated. There is even a book titled “The Wisdom of the Crowds”, with the sub-title “Why the Many Are Smarter Than the Few”. This is a best-seller book published in 2004. Without going [...]

Co-creation has from its inception been synonymous with customer co-creation. It is about acknowledging the potential of the end user as a co-creative or co-developer in the innovation process. Co-creation entails the integral engagement of customers through the different cycles of the innovation process. In practice customer co-creation is often limited to the ideation phase, [...]

Thanks to Jeff Howe’s seminal work, crowdsourcing has acquired mythical proportions. Crowdsourcing has become the panacea for every problem an organization encounters. Just bring in the guys from ‘outside’ and you will be swamped by amazing ideas. And if you are lucky, they will even do the job themselves. How unbelievable is that? But it [...]