Last week, the California- based fashion brand Volga Verdi announced “for the first time in history” to offer its customers discounts depending on the number of friends, followers or fans they have on popular social networks.The more online friends you have, the more discount you get.  For example if you have over 200 followers on Twitter, [...]

Before you answer this question, we should ask ourselves what status ‘Twittering’ really is. I’d like to call it a tool to update your status. Twitter or Facebook starts with updating your status. The basic idea of a status update is to share others what you are doing, what you are thinking of, or any [...]

Most people have joined one or more social networks nowadays. Facebook, LinkedIn, Twitter: many people have found a way to use them to their advantage. They know how to create value out of it by participating, or even just by observation. People feel comfortable by doing that. Participating and joining discussions with their peers, known [...]

Communitize.. Typically a verb only a non-native speaker would invent.. Since I (more or less..) coined the term, I guess am free to choose whether communitize is an active or passive verb: Do you communitize or are you communitized? I decided on both. Communitize is something you can actively strive for or it is something [...]

To some of you, this may sound as a compliment. It is not. Twittering is probably one of the most obsolete, wasteful phenomena I have ever witnessed. After an initial trial I decided to pass, as I could not reason why a flurry of tweets would help me get through the day. And things are [...]