Comments for Communitize http://favelafabric.com/communitize Communitize is a blog by Favela Fabric, a social business consultancy firm. We help companies tap into the social fabric of their audiences, stirring collaboration and value exchange. This blog is meant to share and challenge our notions and ideas about how to spark and embed collective engagement. The contributors all work at Favela Fabric. They are encouraged to express their personal opinions. Their views do not necessarily represent the views of Favela Fabric or its clients. Wed, 10 Mar 2010 22:59:08 +0100 http://wordpress.org/?v=2.9 hourly 1 Comment on Why MyStarbucksIdea works by Marko van Kampen http://favelafabric.com/communitize/2010/03/why-mystarbucksidea-works/#comment-46 Marko van Kampen Wed, 10 Mar 2010 22:59:08 +0000 http://favelafabric.com/communitize/?p=291#comment-46 Sorry, a bit more insights and criticism would be nice. It's not all a success story. And is it a coincidence this post sees the light of day, just short after this blogpost ;-) : http://www.socialmediatoday.com/SMC/78962. The latter 'analysis' on the Starbucks case by the way is also a bit one sided (too negative). The reply by a Starbucks employee is spot on and profound; there's more to see below the surface. True. Even seen from the point of view of Starbucks. But what does it all do for Starbucks in the stores? Its costumers? For the brand in general? Do they need it? Would we think different about them without their BigIdea site? And what about effectiveness whilst talking to their community? The most important issue for example, the coffee lid, hasn't been addressed yet. So it's nice to collaborate, initiate, engage, talk, blab, etc etc and it's fairly easy too. But what a brand differs from the rest, is what it does with/for its community? How creative are they (besides talking)? What kind of (unique) content do they produce/come up with? In what way are trying to stand out? Etc etc etc. Talking was 2009, surprising and entertaining (in a creative way) is 2010... By the way Coca Cola has a very good campaign as we speak: http://expedition206.com/ in which they are building on their vastness, being generic and being owned by the world (their customers): three bloggers/fans visit all 206 CC markets and report through all relevant social media on their findings... Sorry, a bit more insights and criticism would be nice. It’s not all a success story. And is it a coincidence this post sees the light of day, just short after this blogpost ;-) : http://www.socialmediatoday.com/SMC/78962. The latter ‘analysis’ on the Starbucks case by the way is also a bit one sided (too negative). The reply by a Starbucks employee is spot on and profound; there’s more to see below the surface. True. Even seen from the point of view of Starbucks.

But what does it all do for Starbucks in the stores? Its costumers? For the brand in general? Do they need it? Would we think different about them without their BigIdea site? And what about effectiveness whilst talking to their community? The most important issue for example, the coffee lid, hasn’t been addressed yet.

So it’s nice to collaborate, initiate, engage, talk, blab, etc etc and it’s fairly easy too. But what a brand differs from the rest, is what it does with/for its community? How creative are they (besides talking)? What kind of (unique) content do they produce/come up with? In what way are trying to stand out? Etc etc etc. Talking was 2009, surprising and entertaining (in a creative way) is 2010…

By the way Coca Cola has a very good campaign as we speak: http://expedition206.com/ in which they are building on their vastness, being generic and being owned by the world (their customers): three bloggers/fans visit all 206 CC markets and report through all relevant social media on their findings…

]]> Comment on Communitize! by The Impact of Ambiguity - Communitize http://favelafabric.com/communitize/2009/12/communitize/#comment-41 The Impact of Ambiguity - Communitize Mon, 15 Feb 2010 20:54:30 +0000 http://favelafabric.com/communitize/?p=161#comment-41 [...] an earlier post I introduced the term Communitize, signifying the trend where traditional company codes and structures are gradually submerged in a [...] [...] an earlier post I introduced the term Communitize, signifying the trend where traditional company codes and structures are gradually submerged in a [...]

]]> Comment on Employee engagement and participative management, Yin and Yang by Bas Reus http://favelafabric.com/communitize/2010/01/employee-engagement-and-participative-management-yin-and-yang/#comment-37 Bas Reus Sat, 06 Feb 2010 19:48:38 +0000 http://favelafabric.com/communitize/?p=241#comment-37 Thanks for your comment Matthew. I agree that the point is the same with customer-facing communities, although in that case the characteristics of the initial relationship differ quite a bit. Involvement for customers is not obligatory a priori, but such a relationship can be built. Building and keeping good reciprocal relationships is a must when great ideas are shared and elaborated upon. Trust needs to be built and earned, and misuse of power by management is not beneficial for engagement. Unless you only want to engage just once and then thank your employees or customers for their input and time and just move on like usual.... Thanks for your comment Matthew. I agree that the point is the same with customer-facing communities, although in that case the characteristics of the initial relationship differ quite a bit. Involvement for customers is not obligatory a priori, but such a relationship can be built.

Building and keeping good reciprocal relationships is a must when great ideas are shared and elaborated upon. Trust needs to be built and earned, and misuse of power by management is not beneficial for engagement. Unless you only want to engage just once and then thank your employees or customers for their input and time and just move on like usual….

]]> Comment on Employee engagement and participative management, Yin and Yang by Matthew Lees http://favelafabric.com/communitize/2010/01/employee-engagement-and-participative-management-yin-and-yang/#comment-36 Matthew Lees Fri, 05 Feb 2010 16:36:09 +0000 http://favelafabric.com/communitize/?p=241#comment-36 Impressive synthesize and commentary, Bas. I think the key sentence is "Employee engagement can only thrive if management is really participative." I tend to focus on customer-facing communities, but the point is the same. If everyone isn't involved, and if what is discussed in the community doesn't translate into good things happening outside the community, then there will be no long term engagement. If employees (or customers) come up with some great ideas, for example, and nothing happens with them, they'll stop having those conversations. And the organization will lose out in the long run. Impressive synthesize and commentary, Bas. I think the key sentence is “Employee engagement can only thrive if management is really participative.” I tend to focus on customer-facing communities, but the point is the same. If everyone isn’t involved, and if what is discussed in the community doesn’t translate into good things happening outside the community, then there will be no long term engagement. If employees (or customers) come up with some great ideas, for example, and nothing happens with them, they’ll stop having those conversations. And the organization will lose out in the long run.

]]> Comment on Employee engagement and participative management, Yin and Yang by Employee engagement and participative management, Yin and Yang – Communitize « Lelapin’s Weblog http://favelafabric.com/communitize/2010/01/employee-engagement-and-participative-management-yin-and-yang/#comment-34 Employee engagement and participative management, Yin and Yang – Communitize « Lelapin’s Weblog Tue, 26 Jan 2010 18:28:41 +0000 http://favelafabric.com/communitize/?p=241#comment-34 [...] via Employee engagement and participative management, Yin and Yang – Communitize. [...] [...] via Employee engagement and participative management, Yin and Yang – Communitize. [...]

]]> Comment on Employee engagement and participative management, Yin and Yang by uberVU - social comments http://favelafabric.com/communitize/2010/01/employee-engagement-and-participative-management-yin-and-yang/#comment-33 uberVU - social comments Tue, 19 Jan 2010 21:14:59 +0000 http://favelafabric.com/communitize/?p=241#comment-33 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by favelafabric: Having engagement employees is important, but what is the role of management here? It's Yin and Yang http://wp.me/pFORz-3T #communitize... Social comments and analytics for this post…

This post was mentioned on Twitter by favelafabric: Having engagement employees is important, but what is the role of management here? It’s Yin and Yang http://wp.me/pFORz-3T #communitize…

]]> Comment on Employee engagement and participative management, Yin and Yang by Tweets that mention Employee engagement and participative management, Yin and Yang - Communitize -- Topsy.com http://favelafabric.com/communitize/2010/01/employee-engagement-and-participative-management-yin-and-yang/#comment-32 Tweets that mention Employee engagement and participative management, Yin and Yang - Communitize -- Topsy.com Tue, 19 Jan 2010 12:22:30 +0000 http://favelafabric.com/communitize/?p=241#comment-32 [...] This post was mentioned on Twitter by Bas Reus, Sander Dullaart @FF. Sander Dullaart @FF said: Having engagement employees is important, but what is the role of management here? It's Yin and Yang http://wp.me/pFORz-3T #communitize [...] [...] This post was mentioned on Twitter by Bas Reus, Sander Dullaart @FF. Sander Dullaart @FF said: Having engagement employees is important, but what is the role of management here? It's Yin and Yang http://wp.me/pFORz-3T #communitize [...]

]]> Comment on What is needed for collaboration? by Bas Reus http://favelafabric.com/communitize/2009/12/what-is-needed-for-collaboration/#comment-31 Bas Reus Thu, 14 Jan 2010 12:54:00 +0000 http://favelafabric.com/communitize/?p=206#comment-31 Sure, I'd rather prefer a strong espresso, but the invitation is accepted! Sure, I’d rather prefer a strong espresso, but the invitation is accepted!

]]> Comment on Twitter is the new advertising by Wim Rampen http://favelafabric.com/communitize/2009/11/twitter-is-the-new-advertising/#comment-30 Wim Rampen Mon, 11 Jan 2010 09:35:48 +0000 http://favelafabric.com/communitize/?p=150#comment-30 Provoking post.. mijn ervaringen met Twitter zijn volstrekt anders.. ik heb er ook over geblogd: http://contactcenterintelligence.wordpress.com/2009/12/21/%E2%80%9Cwhat-i-have-discovered-about-twitter-%E2%80%9D/ Groet, Wim Rampen Provoking post.. mijn ervaringen met Twitter zijn volstrekt anders.. ik heb er ook over geblogd:

http://contactcenterintelligence.wordpress.com/2009/12/21/%E2%80%9Cwhat-i-have-discovered-about-twitter-%E2%80%9D/

Groet,

Wim Rampen

]]> Comment on What is needed for collaboration? by Rene Jansen http://favelafabric.com/communitize/2009/12/what-is-needed-for-collaboration/#comment-28 Rene Jansen Wed, 06 Jan 2010 09:18:08 +0000 http://favelafabric.com/communitize/?p=206#comment-28 Let's bring that habit back to the present :) Can I invite you for a decent Cappuccino at the Winkwaves office in the old Caballerofabriek in The Hague some day? Let’s bring that habit back to the present :) Can I invite you for a decent Cappuccino at the Winkwaves office in the old Caballerofabriek in The Hague some day?

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